(Example)

Chapter 1: The Franchise System

Chapter 2: Corporate Identity

Chapter 3: Marketing

Chapter 4: Sales – how do we sell our products?

Chapter 5: The shop / The premises

Chapter 6: The daily work

Chapter 7: Goods – purchase and stock

Chapter 8: Warranty and post sales service

Chapter 9: Internal communication / IT-system

Chapter 10: Economy and administration

Chapter 11: Personnel

Chapter 12: The cooperation within the franchise system

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