Short Version

The Corporate Image is formed by all perceptible signals that any third party receives from a company. Clear, unmistakable signals allow the formation of a distinct corporate profile. Consistent signals are vital for the credibility of the company.

Long Version

Corporate Image means the public acceptance of, and the goodwill associated with, Licensor’s international reputation in the respective industry as identified by the Trademarks that have been developed through the expenditure of time, effort and money on product research and development, design, manuals and related materials, and through many years of experience in such industry. Licensor has acquired expertise and knowledge with respect to the standardization of the merchandising, promotion, distribution and sale of products, merchandise and items bearing Licensor’s mark.

Sample related definitions:

Corporate Identity

Corporate Identity is the overall term for the perceptible signals that a company sends out. The Corporate Identity is based on the corporate culture/philosophy and is reflected by corporate behaviour, corporate design and corporate communication.

Corporate Typeface

Typeface that defines the typical visual identity of a company (design element).

Corporate Design

Systematic design of the visual identity of a company or group.