NOTE TO SUPPLIER AND DISTRIBUTOR

Please provide your views to adapt this Annex to your Product and target market.

MARKET RESEARCH

Distributor undertakes to accomplish during the six-month term following the date this Contract enters in force and to provide the Supplier, with a market research, whose minimum scope shall be the following:

  • Market trend for the Products in the Territory.
  • Product sales in the last three years in the Territory.
  • Identification of different market segments.
  • Key factors for customer demand, per market segment.
  • Comparative analysis with existing competing Products.
  • Identification of key opinion leaders, purchase advisors and distribution channels.
  • Forecast for similar products for the current year.

MARKETING STRATEGIES

Please summarize Distributor´s commitments concerning market approach, i.e.:

  • Exhibiting the Products in the major exhibitions held in the Territory (if there is any of special relevance for this sector, please indicate);
  • Advertising and advertising rules such as the Consolidated ICC Code of Advertising and Marketing Communication Practice published on 01/08/2011, available at http://www.iccwbo. org/advocacy-codes-and-rules/document-centre/2011/advertising-and-marketingcommunication- practice-(consolidated-icc-code)/ ;
  • Carrying out Product demonstrations;
  • Drafting technical reviews for specialised media;
  • Visiting key opinion leaders;
  • Etc.

TRAINING COMMITMENTS

Distributor shall maintain competent and skilled staff properly trained by the Supplier to promote, sell and maintain an adequate after sales service for the Products (please clarify the Supplier´s contribution to this training in terms of cost, venue, term, etc).

DISCLOSURE COMMITMENTS

Distributor shall provide Supplier on a half-yearly basis:

  • A six-month forecast of sales.
  • A half-yearly sales action plan for the Territory.
  • A report of sales in the Territory by channel for the previous half-year.