International trade is increasingly conducted virtually, and greater numbers of traders are moving towards selling their goods online directly to consumers. This leaves many companies— particularly micro/small/medium-sized businesses (MSMEs)—needing guidance on how to draft online conditions of sale to reach their desired customers around the world.

Building on its tradition of providing concrete, practical tools to help global companies of all sizes, ICC has prepared (i) a set of model online B2C general conditions of sale, to be adapted by users for their particular target markets and products, and (ii) an accompanying guidance document.

ICC is very grateful to the members of the dedicated international expert Working Group who prepared this work, ably chaired by Mariaelena Giorcelli (Italy), and including contributions by José Gabriel Assis de Almeida (Brazil), Horst Becker (Germany), Jan Willem Bitter (The Netherlands), Maria Boada Descalzo (Spain), Fabio Bortolotti (Italy), Silvia Bueno de Miranda (Brazil), Adriano Chaves (Brazil), Sabrina Costanzo (Italy), Valle Garcia de Novales (Spain), Sergi Gimenez Binder (Spain), Margarida Lima Rego (Portugal), Mikhail G. Movshovich (Russia), Lorenzo Prats Albentosa (Spain), Qi Jiang (China), Lauri Railas (Finland), Costanzo Rapone (Italy), Joan Roca Sagarra (Spain), Søren Theilgaard (Denmark), Oscar Tiberg (Swden), and Mickael Viglino (Brazil).

Secretariat oversight and support was provided by ICC Secretariat staff Emily O’Connor, Florence Binta Diao-Gueye and Whitney Jolivet (ICC), all part of the ICC Trade and Investment policy team.